Target Your Market Using Buyer Personas
Date and Time
Tuesday Jun 14, 2022
12:00 PM - 1:30 PM EDT
June 14th / 12:00 p.m. to 1:30 p.m.
Location
In-person Class
UGA Small Business Development Center
3100 Gentian Blvd., Downstair Training Room
Columbus, GA 31907
Fees/Admission
Only $39.00
Contact Information
Deborah Free, UGA Small Business Development Center, 706-569-2651
Send Email
Description
Buyer personas are fictional representations of your ideal customers. Developing buyer personas gives you a clear picture of who you're marketing to, where to find them and makes it easier to develop effective, targeted content that speaks to your ideal customers. This class will show you how you can create buyer personas and use them to develop a marketing strategy that will help you bring in more customers.
Agenda
- What are buyer personas
- How to use buyer personas
- Segmentation
- Behavior
- Motivation
- Objectives
- Examples
- The Process
